Does artificial intelligence technology look to reinvent iGaming once again? Recent advancements in AI will see game design, security and even responsible gambling and betting measures revolutionised. Here’s how.

AI also enhances the gaming experiences by enabling play to be tailored to specific players based on assessments of their behaviour and preferences. What’s more, it enables operators to identify popular machines and pinpoint underperforming machines so that their marketing is on point.

Real-time data analytics

Real-time data analytics can help online casinos quickly detect and address any suspicious activity and fix operational issues, leading to faster and more efficient systems. AI-powered pattern-recognition models using machine learning – a subset of AI – apply algorithms developed through analysis of gamblers’ behaviour patterns to detect real-time inconsistencies in betting activities that could signal fraud, so the casino can minimise its losses and prevent maleficent attacks on its players.

Besides limiting wait times and improving customer satisfaction by providing quick and accurate responses to player inquiries, casinos can also use AI-powered chatbots to streamline and address player queries. By employing workforce planning tools, casinos can plan more effectively to anticipate when they’ll need more staff, almost guaranteeing the availability of enough personnel at any given time.

Predictive AI enables casinos to proactively track customers’ historical behaviour and then predict future actions of the customers so that each gaming experience can be individually customised to each player’s game preference and augment customer satisfaction to increase player loyalty and, in turn, bolster casino revenue. Similarly, predictive AI can be utilised by responsible-gaming programs to predict long-term customers and further anticipate their spending behaviour, while pinpointing those customers with risky gambling habits who might eventually develop a gambling disorder. Likewise, it can identify future manifold gamblers based on the nature of their problem behaviour and design effective one-to-one counselling strategies to prevent the development of this disorder.

Personalized marketing campaigns

Predictive analytics is at the heart of AI’s transformational power. AI algorithms can discover patterns or trends in vast amounts of data that would escape human observers. This provides casinos with data-informed decision-making that drives winning.

Predictive analytics using AI can help casinos engage in more targeted marketing to boost revenue and player loyalty. By using AI to scan players’ past actions, casinos can make personalised offers that strike the emotion of customers – which allows casino operations to get stronger with each subsequent customer interaction.

AI can even be used by casinos to optimise the gaming floor, for example by employing machine-learning models that leverage historical player flow to better predict where to place various slot machines, thus also helping to reduce volatility disproportionalities while maximising session theoretical win potential.

The operators will spend less time and money on the process by deploying this AI technology that automates several tasks. Moreover, customers will benefit from this technology as well since it offers fast analysis data also align with AI predicted revenue forecasting. Moreover, regarding another key industry parameter, some providers of this type of AI recommend special slot machine placements that use data in order to improve customer experiences while maximising the revenue.

Fraud detection

It will track player behaviour for casino operators, who in turn can catch cheating patterns and acknowledge irregular behaviour while it happens, and its algorithms will watch for and forestall fraud; customers won’t be tempted to do something illegal, and their info won’t be compromised.

In addition to their role as play partners, ML-based systems provide fast service to players’ requests, allowing casinos to reduce waiting times and increase user satisfaction. They also support marketing campaigns and maximise operational efficiency.

Online gambling transactions and betting patterns can be monitored by fraud-detection software that becomes adept at spotting these bots, helping to protect the industry against money laundering, underage gambling and other types of fraud. When used effectively, these algorithms could act as the eyes of the casino, ready to intervene before a illicit betting operation is complete.

What’s more, they enable casinos to pinpoint anomalies and to establish protocols more expeditiously with the goal of making casinos safer for customers and easier for them to play. In these ways, we anticipate an ongoing evolution of technology in casinos enhancing customers’ experiences by offering greater richness, personalisation and engagement.

Game optimization

As the adoption of AI technologies leads to closer technological integration, casinos are becoming more responsive than ever before, and able to meet players’ experiences while guarding more efficiently against transgressions. Of course, these novel applications also raise new ethical and regulatory quandaries that must be considered as such technology increasingly comes online.

The player experience is being transformed by AI that provides players with tailored content that not only boosts engagement and retention, but also mines player data in real time to look for suspicious activity.

For one, by not having to sift through reams of data, ML algorithms can allow operators to save 16-23 per cent of their time – enabling casino managers to run better marketing campaigns, and to assign resources more quickly and efficiently than ever before. ML can also improve the accuracy of forecasters who determine casinos’ revenue streams – doubling up on efficiency savings through cost savings; one mid-sized casino in the US, for instance, experienced a 6 per cent increase in revenue while at the same time saving $2.4 Million on its marketing budget.

But AI technology allows casinos to serve more dynamic casino content, such as personalised bonuses and promotions, specifically designed for a player’s game preference and playing style. AI also automatically adjusts the level of difficulty, depending on how well players are performing, or suggests new games that players might be interested in.